Writer’s Workshop: Aveda Doesn’t Pay Bloggers

July 13, 2011 · 56 comments

Post image for Writer’s Workshop: Aveda Doesn’t Pay Bloggers

3.) A bad day.

A bad day indeed.

You may not be up on the latest blog drama…allow me to indulge you. Because I am up on it. Always. For you.

There was a blog conference recently and as blog conferences go there were some speakers. One of those speakers represented a company called Aveda that produces a lot of hair care supplies, make up, perfume, etc.

The representative for this company was honest about the fact that Aveda does not believe in paying bloggers for product reviews. They feel payment influences the blogger to write something positive whereas simply paying a blogger with products will more likely get an honest response. Which is what they’re looking for.

Needless to say bloggers are up in arms and have unleashed on this company which I find pretty entertaining. You don’t see waitresses screaming at potential employers about their proposed wages. You either accept or move on. OR…if you live in Greece, maybe you riot, I don’t know.

When I’m approached to do anything online in exchange for anything but money, I pass. No hard feelings…just no thank you.

But because I’m not one to miss a party…I address Aveda’s outrageous sentiments in this personal message (aka a spoof on a bad day for bloggers and the tendency to overreact any time a company does or says something they disagree with):

click here for the video:

Now it’s your turn!

Mama's Losin' It

Choose a prompt, post it on your blog, and come back to add your name to the link list below. Be sure to sign up with the actual post URL and not just your basic blog URL (click on the title of your post for that URL). For good comment karma try to comment on the three blogs above your name!!

The Prompts:

1.) Write about a time you had to crawl through a window. (inspired by Barb from Half Past Kissin’ Time)
2.) List of 10 shows you’re glad have seen their last day.
3.) A bad day.
4.) Share a joke that always makes you laugh.
5.) On a piece of paper write down something that makes you happy…take a photo of your paper and wa la…there’s your post.
6.) Has your child thrown a temper tantrum in public? Create a video describing what happened and how you handled it.

Mama Kat Loves You When You Love Her



{ 51 comments… read them below or add one }

Stasha July 13, 2011 at 10:17 pm

The future is bright and smelling like shampoo for you, Ms Hair model.
For the record if my hair will look like yours I am putting Dove in my shopping cart next time :)

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The Lovely One July 13, 2011 at 10:22 pm

I am so sad that your address to Aveda is not showing up for me!

(I will say that I am a product whore and if Aveda would like to give me products instead of money, I’m game!)

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Jessica July 13, 2011 at 11:07 pm

If 7 for all mankind jeans offered to give me free jeans to do a product review instead of money I would be all over that offer.

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Karen @ Time Crafted July 13, 2011 at 11:26 pm

I don’t know about you, but I have to *work* for my kids to work for ‘free’! lol But, what I do know is that I always love your videos! :>

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Alison@Mama Wants This July 13, 2011 at 11:35 pm

Kids work for FREE??? I better go have a few more.

If I had shampoo to sell, I’d get you to model for me.

Aveda, I hope you got the message loud and clear (give me a call).

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tracy@sellabitmum July 14, 2011 at 2:31 am

Why do I have the feeling that a box of shampoo will show up on your doorstep tomorrow? I could not love you more. Also, you do have awesome hair. xo

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CDG July 14, 2011 at 2:44 am

As I both live under a rock, and don’t do PR on my blog? Thank you for keeping me up to date on the newest, juiciest blogging scandals.

And if they send you any of that tea my hair salon serves? Pass it along! ;)

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MommyLisa July 14, 2011 at 3:24 am

This reminds me of how I felt this morning…sigh.

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tori nelson July 14, 2011 at 3:27 am

This made my split ends pretty dern sad :(

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A Mommy in the City July 14, 2011 at 3:42 am

I’d expect a call from a hair company after this video. I think those luscious locks of yours are going to get you far.

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Jennifer July 14, 2011 at 4:01 am

You are an expert hair flipper. Have you had training?

And for what it’s worth, I completely agree with you on the main subject. But I also think they delivered the message really badly. This is definitely a lesson in how important effective communication is.

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Suniverse July 14, 2011 at 4:31 am

I LOVE Aveda products. And your hair tossing.

Also, people who review things [books, restaurants, etc.] in non-blogging worlds don’t get paid by the subject they review. When I reviewed books, we received an advanced copy and that was it. When Frank Bruni reviewed restaurants at the NYTimes, the NYTimes paid for the meals.

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Savvy July 14, 2011 at 4:37 am

I woke up this morning… late. I jumped out of bed, roused Clif… begged for coffee and started feeding Ember. I did my normal Thursday routine: check comments, analytics and traveled here. I slipped on my headphones and laughed so hard I scared Ember. She bit me.
Like CDG, I’m completely oblivious about PR over at my blog, but I’m glad I can come here for the latest scoop. Now, I’m off to get my post up. Have a great Thursday!

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christina July 14, 2011 at 4:38 am

oh how i wish i had speakers on this damn computer

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Jen July 14, 2011 at 4:42 am

Because of your hair flipping talents, my love for you grew 3 sizes.

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Jen July 14, 2011 at 4:45 am

Also, I would take some Aveda products. That sh*t is hot.

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Lady Estrogen July 14, 2011 at 4:59 am

OK, I almost spilled my coffee on my laptop; my belly is shaking the desk.
Got that visual? Good.
I USE DOVE. So funny. *muah*

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Bankerchick July 14, 2011 at 5:06 am

You are a hoot! Your son wandering in the background made me laugh, what does he think of his model mom!

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Optimistic Mom July 14, 2011 at 5:09 am

I loved this! You go girl! :)
When you said you used DOVE, I thought I was going to fall out of the chair. BTW your hair is pretty gorgeous.

Have a great day!

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Peg July 14, 2011 at 5:09 am

Suave does what theirs does for a LOT less! LOL And your kids WORK??? WHERE did I go wrong?

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Teacher Girl July 14, 2011 at 5:10 am

This video is so awesome! You should be in a hair commercial. You have serious hair flipping talent ;)

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Andrea July 14, 2011 at 5:30 am

I love the video — you make me laugh! Also, from now on, I won’t even whisper the word “Av**a” without demanding some sort of cash payment. Sheesh.

P.S. I once used their shampoo, and my husband (who has very little opinion on products in general) said my hair smelled bad as a result. Bye bye, Av**a!

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bcIMthemommy July 14, 2011 at 5:54 am

Oh Kat! Thank you for the funny this am. My children were giving me the same look your son was giving you, in the background of that vid, while Mommy was laughing inanely.

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Kisatrtle July 14, 2011 at 5:56 am

I love you. This is great!

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Jennifer@ The Mommy Mambo July 14, 2011 at 5:58 am

You tell em’! Of course if anyone would just give me a product, cash, a lollipop…..I’d be doing good! :)

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Heidi Smith Luedtke July 14, 2011 at 6:00 am

There’s a message to all this…and I’m gonna get to it” (ROFL)

I say, pay the lawn boy with shampoo. We KNOW he cares about the environment. ;-)

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Sarah July 14, 2011 at 6:00 am

That was some serious hair tossing there. You’re like a professional! Aveda should totally hire you and pay you (in real cash$money, no less). Shame on Aveda for not wanting to “buy” peoples opinions! What kind of world do they think we are living in? Sheesh.

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Rebekah Jo July 14, 2011 at 6:42 am

I want a lawn boy named Rico!! But I digress, I just choked on my coffee!! You my dear are hysterical.

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morgan July 14, 2011 at 7:09 am

Funny … thanks for a couple of good snorts and guffaws this morning!

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jackie July 14, 2011 at 7:20 am

That’s too funny! I’d like to get paid for reviews, but I’ll take free products anytime!

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liz July 14, 2011 at 7:25 am

I’m kinda surprised came to EVO with that message. I feel bad for the representative who delivered that message. Kinda like feeling him/her to the wolves.

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Arnebya July 14, 2011 at 8:03 am

Sure actual money (as opposed to Monopoly money or Crayola-made money whose photo bears no likeness to any U.S. president (what is wrong w/the children of today?)) is nice, but I wouldn’t mind free samples of stuff I actually liked. If my review is this product sucks, I’ma prefer they keep it.

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Tonya July 14, 2011 at 8:21 am

Don’t mess with mommy bloggers! Well put.

Can’t wait for the follow up — I just know you are getting a case of shampoo any day now.

Beautiful hair. Love all the tossing. :)

Also? I’m a big fan of Dove.

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MJ from iNeedaPlaydate July 14, 2011 at 8:30 am

I just got Dove shampoo and conditioner in the mail and all I had to do was tweet about my bad hair day before using their shampoo who knew you could get paid actual $ to do reviews ;) Very funny video!

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gigi July 14, 2011 at 8:32 am

You must have had a little birdie in that session. I was there. I didn’t see you there. And yet…it feels like you were there.

Actually, that they pay bloggers to do reviews by giving product samples was really not the worst part of the presentation, though.

The worst part? Was when he showed a case study of a campaign using 15 bloggers who sampled the shampoo. And tweeted. And Facebooked. And social media-ed their little hearts out. And at the bottom of the slide it said, “Aveda made $XXXXX from this campaign…AND IT COST US NOTHING!!!!!!”

<>

Power to social media! Power to the mom bloggers!

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Mrs. Jen B July 14, 2011 at 9:25 am

This…is amazing. And hilarious. And I want your hair. That’s about all I have to say about this.

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MamaRobinJ July 14, 2011 at 9:37 am

That’s hilarious. I want to know what you did with the kid who snuck into the back of one shot. Did you banish him from the set and put him to work?

I had no idea about this uproar either and don’t really have an opinion on it. I do think bloggers should be valued and I know sometimes that’s not the case, but I generally avoid product reviews because (a) I don’t really want to do it and (b) I don’t need any more crap in my house.

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imperfectmomma July 14, 2011 at 10:05 am

Crying…laughing so hard!

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Becky July 14, 2011 at 10:36 am

I think your policy is a good one. :)

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Lisa @All That and a Box of Rocks July 14, 2011 at 10:53 am

This is classic! Love it. I kinda agree about your product review policy, but I’m not big enough. lol so, yeah, I’m a sucker for free products.

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BalancingMama (Julie) July 14, 2011 at 1:03 pm

That. Was. Hilarious. And awesome.

Best vlog ever!

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Single Mom in the South July 14, 2011 at 1:53 pm

Add me to the list of people who doesn’t do bloggers who don’t do PR and had no idea this was going on. Am I totally clueless that I don’t see what the big deal is? If people don’t like it, why don’t they just not accept the offer and move on to someone who does pay?

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Gigi July 14, 2011 at 1:57 pm

I saw your video this morning, but didn’t have time to comment. This is so ridiculous that it has me thinking I won’t be buying any more Aveda products. Are you listening Aveda? Because of your lack of foresight you could possibly lose customers….

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Wendy July 14, 2011 at 2:36 pm

Cannot believe no one has called you for a hair commercial, as you are an expert hair flipper! Very funny too!

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Crystal July 14, 2011 at 2:59 pm

I would eventually love to do reviews, it just irritates me that they’re such a$$es about not paying, but THEY made money. Maybe we should pay THEM in hair flips and see how long they can pay the bills!

PS: Can I borrow Rico once a month???

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Rachel {at} Mommy Needs a Vacation July 14, 2011 at 3:54 pm

Shampoo doesn’t pay for my wine.

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Caitlin July 15, 2011 at 9:28 am

LOL … I love when your son shows up in the background… he must think his mommy is absolutely insane, talking to herself and acting all crazy in front of a computer. ;)

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Sugar Jones July 15, 2011 at 10:17 am

I need to learn to flip my hair like that. ;)

You make a good point. A blogger can choose to do the campaign or not. It’s just like accepting a job at a particular salary or not. We all have free will.

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TheNextMartha July 15, 2011 at 4:51 pm

Hilarious. Aveda. I don’t even shower everyday. Like I need their shampoo. Aveda? Meet my hair bun.

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Weekend Cowgirl July 16, 2011 at 7:11 am

Funny! Would hate to be that Aveda representative!!

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Tania July 17, 2011 at 10:56 am

They should totally hire you for commercials…or me. Or both of us.

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