Bring. On. The Chocolate.
For as much as I love to eat chocolate it’s interesting how little I actually know about it. I didn’t know cocoa beans grew in pods on trees. I didn’t know the demand for it has doubled in the past 20 years and I didn’t know that cocoa crops were depleting.
This Halloween I’m happy to help raise awareness about Nestle’s efforts to sustain cocoa crops by better supporting the communities and farmers who are growing them. The Nestlé Cocoa Plan started in 2009 with the intention of “improving the lives of cocoa farmers and the quality of their products”…to put it simply. This year alone Nestlé has provided cocoa farmers with a minimum of 1 million higher yielding trees. They’ve helped hundreds of children found working on cocoa farms and have set a goal to build 40 schools between 2012 and 2015 to help educate those kids.
You can help support these initiatives by purchasing products marked with one of the sustainable cocoa labels like you see here:
Here are some brands doing their part to provide products that are made with sustainable cocoa:
• Nestlé CRUNCH
• Nestlé Butterfinger Peanut Butter Cups
• Hershey’s Bliss
• Dagoba Organic
• Scharffen Berger
• DOVE Dark Chocolate
I’ll be handing out Nestle Crunch Bars to trick or treaters this year and those kids can rest assured the sustainable cocoa they’re eating is part of a much bigger plan.
This is a sponsored conversation written by me on behalf of Nestlé. The opinions and text are all mine.